Our Patient Care Values

Perhaps you have noticed the starfish in our logo and on our website. Starfish have been mesmerizing beach goers and seafarers for as long as they have graced the ocean.

At La Jolla Cosmetic Surgery Centre, our mission and patient care values are inspired by Loren Eiseley’s “Starfish Story.” As the story goes:

A man is walking along a shore covered with washed up starfish when he notices a boy gently throwing them back into the ocean, one by one. The man says, “Son, don’t you realize that there are miles and miles of beach and hundreds of starfish? You can’t make a difference!” After listening politely, the boy bends down, picks up another starfish, and throws it back into the surf. Then, smiling at the man, he says, “I made a difference for that one.”

Our highest calling at La Jolla Cosmetic is to make a positive difference in the lives of each and every one of our patients. As a symbol of strength and renewal, the starfish also represents the rejuvenation and enhanced confidence that our patients experience.

Each arm of the starfish symbolizes one of the 5 patient care values that the LJC team is dedicated to upholding:



When we founded our practice in 1988, we pledged to adhere to the highest standards of professional excellence. To us, that means doing what you have to do, better than you have to do it.

More than 30 years later, our expert team remains committed to going above and beyond to always do what is right for you. Our patients trust us to give them the best possible advice and the outstanding results they deserve.

With thousand of 5 star rating review, we are proud to be recognized for our unparalleled excellence.



We never compromise on your safety. In fact, we go to extra lengths to provide you with the reassurance of knowing you are getting the best possible care.

Our surgical facilities are accredited by AAAASF (the American Association for the Accreditation of Ambulatory Surgery Facilities) and undergo a rigorous safety inspection every year. Each of our plastic surgeons and anesthesiologists is board certified and has achieved the highest possible level of education and training in their field.

Our team is continuously upgrading their knowledge to give you the latest advances in safety, technology, and surgical technique. When it comes to great results, we believe there are no shortcuts.


Customer Satisfaction

Your satisfaction is our obsession. We work hard every day to give each and every one of our patients a 5-star experience and outstanding results. Our dedicated and experienced team never stop pushing to surpass your expectations.

We start by listening carefully to your needs and goals. We focus on building trusted, long-term relationships with our patients. We ask every patient for valuable feedback in an effort to continuously improve our patient experience.

We’re enormously proud of our 95% customer service satisfaction rating. But, we promise, we’ll never rest on our laurels.



We understand that walking into a cosmetic surgery office can be a bit intimidating. At LJC, you’ll be welcomed into a warm, family atmosphere by genuinely nice people.

We want you to feel happy, comfortable, and confident whenever you are with us. That’s why kindness and compassion are at the core of everything we do. Our team will treat you with the same respect and dignity as we would our own cherished family and friends.

We’re honored to have helped over 36,000 patients enhance their appearance and become a part of our La Jolla Cosmetic family. We’re excited about welcoming you too!



We are industry-leading pioneers and advocates for patient education. Our expert team is recognized for its significant contributions in improving the education of cosmetic surgery patients across the U.S. and around the world.

We believe your decision to have cosmetic surgery is an important one and you deserve to have accurate, honest information to help you make the best possible decision. Our caring team will partner with you to give you all the personalized information you need.

We are wholeheartedly committed to keeping you fully informed throughout your surgical journey and ensuring you feel secure and comfortable.

Proof of our daily commitment to our 5 patient care values is the countless awards and recognitions La Jolla Cosmetic has received over the years.

We’re proud of our awards and 5-star reviews, but we’re even prouder of the positive impact we’ve had in the lives of our patients. Your smile is the best reward we could ever receive for our work.

Last Modified:
Back to Top